Great by Choice

Two of the ideas you’ll keep

The Clif summary of Great by Choice pulls out 7 insights. Here are the first two.

1. The winners weren't more creative, visionary, or risk-loving than their rivals. Collins calls them '10Xers' because they beat their industry by at least ten times, and what set them apart was discipline, empirical rigor, and productive paranoia, not boldness.
2. The 20 Mile March means setting a clear, consistent performance benchmark and hitting it every single period, in good times and bad. Progressive Insurance chased a disciplined underwriting-profit target of roughly 4% (about a 96 combined ratio) every year rather than grabbing every premium in a soft market, and the consistency beat the volatility of rivals.

The other 5 — and the full 11-minute summary — are in the app.

What’s inside: 8 chapters

The whole summary runs about 11 minutes, read or listened to.

1. Thriving in Uncertainty
2. 10Xers: Disciplined, Empirical, Paranoid
3. The 20 Mile March
4. Fire Bullets, Then Cannonballs
5. Leading Above the Death Line
6. SMaC: Recipes That Endure
7. Return on Luck
8. Building Greatness By Choice