The E-Myth Revisited

Three of the ideas you’ll keep

The Clif summary of The E-Myth Revisited pulls out 7 insights. Here are the first three.

1. Kill the "Fatal Assumption": being good at the technical work of a business does NOT mean you can run a business that does that work. The skill and the enterprise are two different jobs.
2. You wear three hats at once, Entrepreneur (vision), Manager (order and systems), and Technician (the doer). Most owners are 70% Technician, so stop letting the doer crowd out the visionary and the planner.
3. Work ON your business, not just IN it. Treat your company as a product to be built, not a job you show up to. The goal is a business that runs without you being there.

The other 4 — and the full 10-minute summary — are in the app.

What’s inside: 9 chapters

The whole summary runs about 10 minutes, read or listened to.

1. The E-Myth and the Fatal Assumption
2. Meet Your Three Inner Personalities
3. Infancy, Adolescence, and the Comfort Zone
4. Maturity and the Entrepreneurial Perspective
5. The Turn-Key Revolution and the Franchise Prototype
6. Work ON Your Business, Not IN It
7. The Engine: Innovation, Quantification, Orchestration
8. Start With Your Primary Aim and Strategic Objective
9. Organize and Systemize: From Org Chart to People Strategy