Knock 'em Dead by Martin Yate — book cover

Knock 'em Dead

Martin Yate · 2020

Knock 'em Dead (2020) is a book by Martin Yate on Job Search & Interviewing. Martin Yate's field guide to landing offers: reverse-engineer the target job, build a keyword-rich resume that beats the software, run a multi-channel search, and answer every interview question with intent, from screening calls to salary talk.

11 min read · 8 chapters · Career

Why it’s on the shelf

A career-coach's playbook that treats job hunting as a repeatable skill built on deconstructing the target job and answering every interview question with a hidden agenda in mind.

Two of the ideas you’ll keep

The Clif summary of Knock 'em Dead pulls out 7 insights. Here are the first two.

  1. Start with Target Job Deconstruction (TJD): collect six real postings for the same job, then cluster the recurring skills, problems, and keywords to see the job as employers actually define it, this single document seeds your resume, cover letters, and interview answers.
  2. Employers hire to solve problems, not to reward accomplishment. For every core skill on your TJD, list the problems you were hired to prevent and solve, and the results you produced, that problem/solution/result chain is the currency of every strong answer.

The other 5 — and the full 11-minute summary — are in the app.

What’s inside: 8 chapters

The whole summary runs about 11 minutes, read or listened to.

  1. The Job Search Is a Skill, Not a Wait
  2. Target Job Deconstruction: Reverse-Engineer the Role
  3. The Resume That Beats the Software First
  4. Running a Multi-Channel Search
  5. The Hidden Agenda Behind Every Question
  6. Transferable Skills and Professional Values
  7. Salary Negotiation: Don't Name the Number First
  8. Closing the Deal and Managing the Career

Finish Knock 'em Dead tonight.

Read or listen to the full summary in about 11 minutes, then keep the ideas with a minute of review a day. Start with the 2-minute quiz — no card required.