Tribes

Three of the ideas you’ll keep

The Clif summary of Tribes pulls out 7 insights. Here are the first three.

1. Build a tribe, not an audience: a tribe is just a group of people connected to one another, to a leader, and to an idea, and it only needs two things, a shared interest and a way to communicate. Give your people both.
2. Stop managing and start leading. Managers push people to complete known tasks using authority; leaders pull people toward change using passion and ideas. Choose to lead the change you actually care about.
3. Become a heretic. Challenging the status quo is the source of all remarkable work, pick the convention in your field that everyone tolerates but no one defends, and openly stand against it.

The other 4 — and the full 10-minute summary — are in the app.

What’s inside: 9 chapters

The whole summary runs about 10 minutes, read or listened to.

1. What a Tribe Actually Is
2. Leaders vs. Managers
3. Sheepwalking and the Comfort of Conformity
4. Heretics Challenge the Status Quo
5. Fear Is the Real Obstacle: Especially Fear of Criticism
6. The Elements of Leadership
7. How to Start a Micromovement
8. Tighten the Tribe and Keep the Conversation Alive
9. We Need You to Lead Us