Who by Geoff Smart & Randy Street — book cover

Who: The A Method for Hiring

Geoff Smart & Randy Street · 2008

Who (2008) is a book by Geoff Smart & Randy Street on leadership & management. A practical, evidence-based system for hiring the right people. Smart and Street replace gut-feel "voodoo hiring" with the four-step A Method. Scorecard, Source, Select, Sell, to consistently land A Players.

11 min read · 8 chapters · Leadership

Why it’s on the shelf

The most important business decision you make isn't "what", it's "who," and this book turns hiring from a gut-feel gamble into a disciplined, high-hit-rate method.

Three of the ideas you’ll keep

The Clif summary of Who pulls out 7 insights. Here are the first three.

  1. The single biggest driver of results is not strategy but talent: your most important decisions are "who" decisions, yet the average hiring success rate hovers around 50 percent, a coin flip you can't afford.
  2. An A Player is defined precisely: a candidate with at least a 90 percent chance of achieving a set of outcomes that only the top 10 percent of possible candidates could hit. It's relative to the specific role, not a generic superstar.
  3. "Voodoo hiring", the Art Critic, the Sponge, the Prosecutor, the Suitor, the Trickster, the Animal Lover, fails because it relies on gut instinct and clever tricks instead of a structured, outcome-based process.

The other 4 — and the full 11-minute summary — are in the app.

What’s inside: 8 chapters

The whole summary runs about 11 minutes, read or listened to.

  1. The $1.5 Million Decision
  2. Why Voodoo Hiring Fails
  3. A, B, and C Players
  4. Step One: The Scorecard
  5. Step Two: Source A Players
  6. Step Three: The Four Interviews
  7. Reading the Signals and Calling References
  8. Step Four: Selling the A Player

Finish Who tonight.

Read or listen to the full summary in about 11 minutes, then keep the ideas with a minute of review a day. Start with the 2-minute quiz — no card required.