Just Keep Buying by Nick Maggiulli — book cover

Just Keep Buying

Nick Maggiulli · 2022

Data blogger Nick Maggiulli reduces wealth-building to one habit, continuously buy income-producing assets, regardless of price or headlines, and uses data to show that most people over-save, over-restrict spending, and needlessly wait for market dips relative to where they actually stand on the save/invest continuum.

11 min read · 9 chapters · Money

Why it’s on the shelf

A data-driven case that wealth is simpler than the finance industry pretends: earn more, buy assets on schedule, and let time do the work.

Three of the ideas you’ll keep

The Clif summary of Just Keep Buying pulls out 7 insights. Here are the first three.

  1. Where you sit on the Save/Invest Continuum should dictate your effort: when your yearly savings dwarf your investment gains, focus on saving; once your portfolio's returns dwarf what you can add, focus on investing. The right answer changes across your life.
  2. Reject fixed savings-rate rules and 'Save What You Can.' Savings = Income - Spending, so a low earner with little room shouldn't feel guilt for missing an arbitrary 20% target that was never designed for their life.
  3. You can't cut your way to wealth. For most people the biggest lever is raising income (selling time, a skill, a product, teaching, or climbing), not shaving small expenses, a direct shot at the 'Latte Factor.'

The other 4 — and the full 11-minute summary — are in the app.

What’s inside: 9 chapters

The whole summary runs about 11 minutes, read or listened to.

  1. One Idea: Just Keep Buying
  2. The Save/Invest Continuum
  3. How Much to Save: Save What You Can
  4. You Can't Cut Your Way to Wealth
  5. Spending Guilt-Free: The 2x Rule and the 50% Rule
  6. The Big Decisions: Debt, Housing, and 'Enough'
  7. Why Invest, and What to Buy
  8. How to Buy: Even God Couldn't Beat Dollar-Cost Averaging
  9. Managing the Portfolio and the Endgame

Finish Just Keep Buying tonight.

Read or listen to the full summary in about 11 minutes, then keep the ideas with a minute of review a day. Start with the 2-minute quiz — no card required.