Originals

Two of the ideas you’ll keep

The Clif summary of Originals pulls out 7 insights. Here are the first two.

1. Practice vuja de: look at something familiar as if for the first time. Originality starts not with a flash of genius but with the deliberate refusal to accept a default just because it exists, asking why things are the way they are.
2. Originals hedge their bets rather than betting the farm. The Warby Parker founders stayed in school and kept job offers while launching; entrepreneurs who kept their day jobs had 33% lower odds of failure, because a stable base frees you to be bold with the idea itself.

The other 5 — and the full 11-minute summary — are in the app.

What’s inside: 8 chapters

The whole summary runs about 11 minutes, read or listened to.

1. Creative Destruction: Going Against the Grain
2. Blind Inventors and One-Eyed Investors
3. Out on a Limb: Speaking Truth to Power
4. Fools Rush In: Timing and Strategic Procrastination
5. Goldilocks and the Trojan Horse: Building Coalitions
6. Rebel with a Cause: How Family Shapes Originals
7. Rethinking Groupthink
8. Rocking the Boat and Keeping It Steady