Corporate Culture and Performance
John P. Kotter and James L. Heskett · 1992
Corporate Culture and Performance (1992) is a book by John P. Kotter and James L. Heskett on Corporate Culture and Organizational Change. A Harvard study of over two hundred companies testing whether strong corporate cultures drive superior long-term performance, and why only cultures built to adapt to changing markets actually do.
The Harvard study that used real financial data to kill the idea that a strong culture, by itself, makes a company great.
Two of the ideas you’ll keep
The Clif summary of Corporate Culture and Performance pulls out 7 insights. Here are the first two.
- Kotter and Heskett tested three rival theories of culture and performance across 207 firms in twenty-two industries: the strong-culture theory (intense, widely shared values predict success on their own), fit theory (values matched to strategy and industry predict success), and adaptive-culture theory (values oriented toward continuous responsiveness predict success). Only the third held up against a decade of actual financial results.
- Over the eleven years the study tracked, firms with adaptive cultures far outgrew the rest: roughly 682 percent revenue growth versus 166 percent, 901 percent stock price growth versus 74 percent, and 756 percent net income growth versus essentially flat.
The other 5 — and the full 11-minute summary — are in the app.
What’s inside: 9 chapters
The whole summary runs about 11 minutes, read or listened to.
- A Puzzle Inside the Excellence Boom
- What a Culture Actually Is
- Strength Without Guarantee
- Fit Is Necessary, Not Sufficient
- The Adaptive Culture Advantage
- How an Unadaptive Culture Takes Root
- Leaders Who Broke the Mirror
- The Mechanics of Change, Not Just the Message
- Keeping an Adaptive Culture Adaptive
Finish Corporate Culture and Performance tonight.
Read or listen to the full summary in about 11 minutes, then keep the ideas with a minute of review a day. Start with the 2-minute quiz — no card required.