The Speed of Trust

Two of the ideas you’ll keep

The Clif summary of The Speed of Trust pulls out 7 insights. Here are the first two.

1. Trust is an economic driver, not a social nicety. Covey's core formula: when trust goes down, speed goes down and cost goes up (a Trust Tax); when trust goes up, speed goes up and cost comes down (a Trust Dividend). Warren Buffett's handshake purchase of McLane Company closed in a month with no lawyers' due-diligence circus because trust made it fast and cheap.
2. Trust radiates outward through 5 Waves, each governed by one principle: Self Trust (Credibility), Relationship Trust (Behavior), Organizational Trust (Alignment), Market Trust (Reputation), and Societal Trust (Contribution). You cannot fake trust at the outer waves if the inner ones are hollow.

The other 5 — and the full 11-minute summary — are in the app.

What’s inside: 9 chapters

The whole summary runs about 11 minutes, read or listened to.

1. The One Thing That Changes Everything
2. The 5 Waves of Trust
3. Self Trust and the 4 Cores of Credibility
4. Character: Integrity and Intent
5. Competence: Capabilities and Results
6. Relationship Trust: The 13 Behaviors
7. Organizational, Market, and Societal Trust
8. Smart Trust: Extending Trust with Judgment
9. Restoring Trust and the First Job of a Leader