Tiny Habits by BJ Fogg — book cover

Tiny Habits

BJ Fogg · 2019

Stanford behavior scientist BJ Fogg shows that lasting change doesn't come from willpower or motivation but from shrinking behaviors until they're almost effortless, anchoring them to routines you already have, and wiring them in with a burst of positive emotion. Master the simple recipe and you can grow tiny actions into transformative habits.

10 min read · 10 chapters · Motivation

Why it’s on the shelf

A Stanford behavior-science method for change through tiny actions anchored to existing routines.

Three of the ideas you’ll keep

The Clif summary of Tiny Habits pulls out 7 insights. Here are the first three.

  1. Use the B=MAP model: every behavior happens only when Motivation, Ability, and a Prompt converge at the same moment. If a habit isn't sticking, one of these three is missing, not your discipline.
  2. Stop relying on motivation, because it's unreliable and rides a 'wave' that crashes. Instead, make the behavior so small it needs almost zero motivation to do, even on your worst day.
  3. Build every habit with the recipe 'After [anchor], I will [tiny behavior].' Attach the new action to something you already do reliably, like 'After I pour my morning coffee, I will do two push-ups.'

The other 4 — and the full 10-minute summary — are in the app.

What’s inside: 10 chapters

The whole summary runs about 10 minutes, read or listened to.

  1. Why Tiny Is the Secret to Big Change
  2. The B=MAP Model: How Behavior Actually Works
  3. Motivation Is a Trap (So Stop Depending on It)
  4. Ability: Make It So Easy You Can't Say No
  5. Prompts and the Power of After
  6. Emotions Create Habits: The Celebration Secret
  7. Designing Habits: Swarms and Focus Mapping
  8. Growing Tiny Habits Into Transformative Ones
  9. Untangling Bad Habits, Not Breaking Them
  10. How We Change Together

Finish Tiny Habits tonight.

Read or listen to the full summary in about 10 minutes, then keep the ideas with a minute of review a day. Start with the 2-minute quiz — no card required.