Blue Ocean Strategy

Three of the ideas you’ll keep

The Clif summary of Blue Ocean Strategy pulls out 7 insights. Here are the first three.

1. Compete less, create more: the path to outsized growth is making the competition irrelevant by opening a new market, not by out-muscling rivals in a saturated one.
2. Pursue differentiation AND low cost at the same time (value innovation) rather than treating them as a trade-off you must pick between.
3. Use the Eliminate-Reduce-Raise-Create grid to redesign your offering: cut and dial down factors the industry over-invests in, and raise or create the factors buyers actually want.

The other 4 — and the full 10-minute summary — are in the app.

What’s inside: 9 chapters

The whole summary runs about 10 minutes, read or listened to.

1. Red Oceans, Blue Oceans, and Why You Should Stop Fighting
2. Value Innovation: The Cornerstone
3. The Strategy Canvas: See Your Market on One Page
4. The Four Actions Framework and the ERRC Grid
5. Reconstruct Market Boundaries: The Six Paths
6. Reach Beyond Existing Demand: The Three Tiers of Noncustomers
7. Get the Strategic Sequence Right
8. Execution: Tipping Point Leadership and Fair Process
9. Blue Oceans in Action: Cirque du Soleil, Southwest, and Yellow Tail