12 min read
9 chapters
$100M Leads
Alex Hormozi · 2023
The sequel to $100M Offers turns a great offer into an endless flood of buyers with a repeatable system for getting engaged leads.
Marketing books
Positioning, copy, brand, and selling without pretending you are not selling.
The shelf
Every title below carries a note on why it earns its place. Read or listen to any of them in the Clif app.
11 min read
9 chapters
$100M Offers
Alex Hormozi · 2021
A field manual for building offers so compelling that competing on price becomes irrelevant.
11 min read
9 chapters
Building a StoryBrand
Donald Miller · 2017
Hands you a repeatable seven-part story formula that turns confusing marketing into words customers actually understand and act on.
11 min read
8 chapters
Contagious
Jonah Berger · 2013
Turns "going viral" from luck into engineering, giving you six repeatable levers that make ideas, products, and messages spread by word of mouth.
9 min read
8 chapters
Crossing the Chasm
Geoffrey Moore · 1991
The canonical guide to taking disruptive products from early adopters to the mainstream market.
11 min read
9 chapters
Epic Content Marketing
Joe Pulizzi · 2013
The book that turned "publish helpful stuff" into an actual operating system, mission statement, editorial calendar, subscriber metric and all.
11 min read
8 chapters
Ogilvy on Advertising
David Ogilvy · 1983
The most quotable ad man who ever lived explains, without mystique, exactly which advertising sells and which merely entertains.
11 min read
8 chapters
Pitch Anything
Oren Klaff · 2011
A pitch isn't won by the best deck or the sharpest data, it's won by whoever controls the frame, and Klaff hands you the field-tested playbook for taking it.
11 min read
11 chapters
Positioning
Al Ries & Jack Trout · 1981
The book that launched 'positioning', how to occupy a distinct place in the customer's mind.
10 min read
8 chapters
Purple Cow
Seth Godin · 2003
Argues that remarkable products market themselves; a quintessential actionable marketing read.
11 min read
9 chapters
Show Your Work!
Austin Kleon · 2014
A permission slip for anyone who thinks they have nothing to share yet: the work of getting noticed is simply showing your work as you do it.
11 min read
9 chapters
SPIN Selling
Neil Rackham · 1988
The first sales method built on hard data. 12 years and 35,000 sales calls, proving that in big deals, the person who asks the smartest questions wins, not the one who talks best.
11 min read
8 chapters
Stand Out
Dorie Clark · 2015
In a world drowning in noise, being competent isn't enough. Clark shows how to develop a breakthrough idea and build the audience that turns you into a recognized authority.
11 min read
10 chapters
The 22 Immutable Laws of Marketing
Al Ries & Jack Trout · 1993
Punchy, memorable marketing laws that are highly summarizable and broadly applicable.
11 min read
9 chapters
The Brand Gap
Marty Neumeier · 2003
The shortest, sharpest argument ever made that a brand is not your logo, it's the gut feeling in someone else's head, and design is how you shape it.
11 min read
8 chapters
The Challenger Sale
Matthew Dixon & Brent Adamson · 2011
Backed by a massive study of thousands of reps, it overturns the relationship-first gospel and shows that the best sellers win by challenging customers, not coddling them.
11 min read
9 chapters
The Copywriter's Handbook
Robert W. Bly · 1985
The plainest, least mystical guide to writing words that sell, a working craftsman's checklist rather than a creative's manifesto.
11 min read
8 chapters
They Ask, You Answer
Marcus Sheridan · 2017
The rare marketing book written by someone who saved his own company with it, and its core instruction fits in four words.
11 min read
8 chapters
This Is Marketing
Seth Godin · 2018
Godin dismantles the spam-and-shout playbook and rebuilds marketing as generous, permission-based service to the smallest viable audience you can genuinely help.
11 min read
8 chapters
To Sell Is Human
Daniel H. Pink · 2012
Whatever your job title, you spend most of your day trying to move other people, this book teaches you how to do it well without feeling slimy.
11 min read
8 chapters
Traction
Gabriel Weinberg & Justin Mares · 2015
Most startups die not because they can't build a product but because they can't get customers, this is the systematic playbook for the half of the job founders neglect.
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