12 min read
9 chapters
$100M Leads
Alex Hormozi · 2023
The sequel to $100M Offers turns a great offer into an endless flood of buyers with a repeatable system for getting engaged leads.
Marketing books
Positioning, copy, brand, and selling without pretending you are not selling.
The shelf
Every title below carries a note on why it earns its place. Read or listen to any of them in the Clif app.
11 min read
9 chapters
$100M Offers
Alex Hormozi · 2021
A field manual for building offers so compelling that competing on price becomes irrelevant.
11 min read
9 chapters
Building a StoryBrand
Donald Miller · 2017
Hands you a repeatable seven-part story formula that turns confusing marketing into words customers actually understand and act on.
11 min read
8 chapters
Contagious
Jonah Berger · 2013
Turns "going viral" from luck into engineering, giving you six repeatable levers that make ideas, products, and messages spread by word of mouth.
9 min read
8 chapters
Crossing the Chasm
Geoffrey Moore · 1991
The canonical guide to taking disruptive products from early adopters to the mainstream market.
11 min read
9 chapters
Epic Content Marketing
Joe Pulizzi · 2013
The book that turned "publish helpful stuff" into an actual operating system — mission statement, editorial calendar, subscriber metric and all.
11 min read
8 chapters
Ogilvy on Advertising
David Ogilvy · 1983
The most quotable ad man who ever lived explains, without mystique, exactly which advertising sells and which merely entertains.
11 min read
8 chapters
Pitch Anything
Oren Klaff · 2011
A pitch isn't won by the best deck or the sharpest data — it's won by whoever controls the frame, and Klaff hands you the field-tested playbook for taking it.
11 min read
11 chapters
Positioning
Al Ries & Jack Trout · 1981
The book that launched 'positioning' — how to occupy a distinct place in the customer's mind.
10 min read
8 chapters
Purple Cow
Seth Godin · 2003
Argues that remarkable products market themselves; a quintessential actionable marketing read.
11 min read
9 chapters
Show Your Work!
Austin Kleon · 2014
A permission slip for anyone who thinks they have nothing to share yet: the work of getting noticed is simply showing your work as you do it.
11 min read
9 chapters
SPIN Selling
Neil Rackham · 1988
The first sales method built on hard data — 12 years and 35,000 sales calls — proving that in big deals, the person who asks the smartest questions wins, not the one who talks best.
11 min read
8 chapters
Stand Out
Dorie Clark · 2015
In a world drowning in noise, being competent isn't enough — Clark shows how to develop a breakthrough idea and build the audience that turns you into a recognized authority.
11 min read
10 chapters
The 22 Immutable Laws of Marketing
Al Ries & Jack Trout · 1993
Punchy, memorable marketing laws that are highly summarizable and broadly applicable.
11 min read
9 chapters
The Brand Gap
Marty Neumeier · 2003
The shortest, sharpest argument ever made that a brand is not your logo — it's the gut feeling in someone else's head, and design is how you shape it.
11 min read
8 chapters
The Challenger Sale
Matthew Dixon & Brent Adamson · 2011
Backed by a massive study of thousands of reps, it overturns the relationship-first gospel and shows that the best sellers win by challenging customers, not coddling them.
11 min read
9 chapters
The Copywriter's Handbook
Robert W. Bly · 1985
The plainest, least mystical guide to writing words that sell — a working craftsman's checklist rather than a creative's manifesto.
11 min read
8 chapters
They Ask, You Answer
Marcus Sheridan · 2017
The rare marketing book written by someone who saved his own company with it — and its core instruction fits in four words.
11 min read
8 chapters
This Is Marketing
Seth Godin · 2018
Godin dismantles the spam-and-shout playbook and rebuilds marketing as generous, permission-based service to the smallest viable audience you can genuinely help.
11 min read
8 chapters
To Sell Is Human
Daniel H. Pink · 2012
Whatever your job title, you spend most of your day trying to move other people — this book teaches you how to do it well without feeling slimy.
11 min read
8 chapters
Traction
Gabriel Weinberg & Justin Mares · 2015
Most startups die not because they can't build a product but because they can't get customers — this is the systematic playbook for the half of the job founders neglect.
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